Ascension Associates Blog

Thoughts On… Sonder and Marriott’s Union and the Death of Independent STR Brands

Thoughts On… Sonder and Marriott’s Union and the Death of Independent STR Brands

The rise of independent short term rental (STR) brands over the past decade, as someone who has work…

Thoughts On… Hotel M&A’s and Ensuring Strong Brand Identity

Thoughts On… Hotel M&A’s and Ensuring Strong Brand Identity

Hilton recently acquired the Graduate Hotel brand, a lifestyle, mid-sized hotel group consisting of …

Tech-enabled Hotel Transformation

Tech-enabled Hotel Transformation

Short-term rental companies like AirBnB and Sonder have redefined how technology is used in the gues…

Thoughts On…The Sustainability Imperative

Thoughts On…The Sustainability Imperative

Sustainability in hotel design, construction, and operations is more important now than at any point…

Thoughts On…The Hotel Supply Chain

Thoughts On…The Hotel Supply Chain

One of the macroeconomic trends that has continued to influence how hotels operate has been the high…

Thoughts On…OKR Consulting’s Defining Moment

Thoughts On…OKR Consulting’s Defining Moment

OKRs or Objectives and Key Results are the defining goal setting framework of the post-pandemic era.…